We are pleased to announce the launch of our new website, logo and overall brand. Our refreshed new look is a demonstration of the direction we see KARI taking as we focus on building strength in Aboriginal communities as well as building a network of resilient and likeminded partners.
We believe in helping our families to grow strong and we will continue to be the best we can for our community. To further strengthen our position as one of the nation’s leading Aboriginal services providers, we want to stand out from the market and we believe our new look represents our unwavering commitment to culture as well as vision to the future.
“We have come a long way in a relatively short period of time and this is something that we can all be very proud of but more importantly we have so much more that can be achieved and we are excited about what lies ahead,” said KARI CEO Paul Ralph.
The new KARI logo reflects Aboriginal Heritage and Tradition. Within the Brand Mark there are a number of symbolic elements that relate directly to KARI and our connection to Aboriginal culture, as well as the communities and people we serve. The Brand Mark itself holistically pays respect to the unique and wonderful story telling of Aboriginal art, reflected within its ‘dotted’ structure and earthy colour schemes. Other elements pay respect to our strength and resilience as well as our holistic approach to service delivery.
We have maintained our tag line ‘Changing Lives. Keeping Culture’ as these are the statements we continue to believe in and work by every day. From today, we will be known as ‘KARI’ so that the name of the organisation is in line with our new fresh look. KARI is so much more than an Aboriginal foster care provider and our new branding has been developed to represent that.
We believe the new brand is a great reflection of KARI as an organisation and demonstrates the enormous value we bring to the Aboriginal community and to the broader community in general.
We hope you like it as much as we do!